Wednesday, April 3, 2013

Giveaway: Ferrari Model LEGO Cars

Lego fans and Ferrari fans be warned!  Shell has just launched an exciting new promotion in collaboration with Ferrari and the LEGO Group in Australia - six exclusive Ferrari model LEGO cars based on some of the most iconic vehicles in Ferrari’s motoring history: 

  • the Ferrari 150 Italia
  • the Ferrari 250 GT Berlinette passo corto
  • the Ferrari F40
  • the Ferrari FXX
  • the Ferrari 458 Italia
  • a Scuderia Ferrari Truck






For those with a tech mind, the limited edition Ferrari model LEGO cars have the smallest pull-back motor ever produced by LEGO Group. They are capable of performing over 300 pulls, propelling the 30g vehicles up to two metres.


Shell and LEGO worked on the development of the mini-motor for over 18 months, expressing the spirit of technological innovation and improved performance that is at the heart of Shell V-Power fuel and Shell’s partnership with Ferrari.


“This campaign represents the joint passion for performance that Shell shares with Ferrari, whilst incorporating the fun and imaginative nature of LEGO. Whether our customers are fans of Ferrari, motorsport or LEGO bricks, we think these toys will provide an exciting opportunity for them.” Jane Morwick, Shell Retail Business Manager


From Monday 18 March, customers are able to purchase the limited edition Ferrari model LEGO collectibles exclusively at Shell Coles Express sites across Australia. A new model will be available each week for six weeks.

The cars are $6 each with a $40 purchase of Shell V-Power or $8 without a fuel purchase.

Motorsport fans can learn more about Shell’s Technical Partnership with the Ferrari team by visiting www.shell.com/motorsport.  Plus motorists can download the Shell Motorist App to their iPhone or Android to locate Shell V-Power stockists, or visit www.shell.com.au/fuelfinder.

Psssst: These cars will be snapped up very quickly and will soon become Collector’s items!

As you can see by the pictures below, my sons just love theirs!!





 
Giveaway: We have one full set of LEGO Ferrari cars to giveaway including a set of money-can’t-buy mini figures (only 2,000 available in Australia!!).  Just use the Rafflecopter form below to lodge your entry.
 
a Rafflecopter giveaway

WINNER - TRILBY

Disclaimer: This is a sponsored post for Shell (http://www.shell.com.au/ ) and Digital Parents Collective (http://digitalparentscollective.com.au/)

9 comments:

kerry santillo said...

thankyou, a great giveaway :)

Yvette @ Little Bento Blog said...

Love it!! My dad worked for Shell when we were kids and brought home a Shell Lego Petrol station - We brought out our big red lego box and built our Lego City around the game of monopoly my sisters and I played every holidays growing up! My mum still has the big red lego box! I got the Shell Petrol Station!

Eleise Hale said...

This is such a great giveaway, I love the price point, perfect as a little suprise for your children.

Janet Camilleri said...

If only my son was about 15 years younger!

Annaleis Topham said...

What little boy ( or big boy) wouldn't want some of these!

Very cool!

Annaleis - Blogs and PR Team member

Cooker and A Looker said...

I heard about these on the radio and thought they sounded fabulous. Great giveaway!

Michelle van Schouwen said...

Those unique mini figures will almost be as popular as the cars I think! My son loves collecting the mini figures. A very cool giveaway :)

Your Cheeky Monkey said...

Thank you and good luck to everyone who has entered! x

mandachic said...

I have such terrible organisation and time management skills that with only a limited 2000 released I am sure to miss out on purchasing!