Wednesday, February 27, 2013

Things to ask your website and logo designers

When I started Your Cheeky Monkey 5 years ago I really had no idea what I was doing (or what I was getting myself in for!).  As with all new business start-ups, there is always things you wish you had known back then or that you wish someone had told you.

An area where I had no experience at all was with website and logo design and construction.  There are certain things I really wish I had found out at the time, so I thought I would post some of them here for anyone else that may be in the process of having their logo or website designed.

  1. Whoever you go with to either buy a pre-made logo or if you are having one designed from scratch, be sure to verify that you OWN your logo.  I think there is nothing worse than graphic designers out there who happily charge you top dollar for your logo, then you find out it is in the small print they still 'own' it.  That is equivalent to me selling a set of Burp Cloths over at Your Cheeky Monkey then saying I still own them!  This point also applies to having a banner or business card etc designed.  As far as I'm concerned, if you pay for it you should own it outright and be able to do what you want with it.
  2. Find out the FONTS and colour details of your logo and anything to do with your website.  That way, when you want to design a new banner etc down the track you know exactly what to use.  If it is an unusual font get the whole font and keep it on file.
  3. Be sure to get your logo in many forms - high-res, solid black, on a clear background, gif, jpg, etc etc.  You never know what you might need in the future.  For example, I wanted my text logo printed on ribbon, but then I found out the logo I had was too low-res and I had to go back to my designer and pay to have this done.  If you get it all up front you are covered for all bases.
  4. Save all of these images in a separate folder on your computer titled "Original Logos" or similar.  Back up this file externally and keep in a safe place.
  5. Get your designer to make you some basic banners in common sizes to get you started.  If you like to have a go at things yourself but don't use Photoshop, head over to the Picmonkey website, it is free and you can design some great banners yourself using the collage function.  I also made myself a great facebook timeline image using Picmonkey.
I think they are the main things I wanted to cover here.... what would you add to this list??

14 comments:

Yvette @ Little Bento Blog said...

Fabulous advice I just opened my business as an extension of my blog and yup I own my logo :P

Yvette @ Little Bento Blog said...

oo visiting from blogs & PR :) Have a fabulous day!

Your Cheeky Monkey said...

Yay that's excellent Yvette... you have a great day too! xx

Nico Harry said...

Great advice! I am yet to have a serious logo designed for my blog. Will bookmark this for when I do.
tust visitor!

Eleise Hale said...

This is great advice! I wrote about starting a website last week. It is so important to know who owns copyright on what you are paying for!

Your Cheeky Monkey said...

Thanks Nico and Eleise :-)

Janet Camilleri said...

I splashed out & had a logo designed for my website and am SO happy with it - the look, the feel, the colours - & yes I own it. Great advice!

Janet Camilleri said...

PS visiting via #TUST

Cooker and A Looker said...

Great advice - I've heard some horror stories about people not owning their logos despite serious financial outlay.
Cheers, Amanda
Visiting from TUST

Your Cheeky Monkey said...

thanks Janet and Amanda for popping by! Monique x

minsmash.com said...

Thanks for this advice! I know nothing about design or logo's! I am considering a big change. I want to go self hosted and I am thinking of complete rebranding and a new name for my blog. I need all the help I can get. Starting from scratch here - knowing nothing! Many thanks! Min xo

Annaleis Topham said...

Thanks for the great advice! I'm always on the lookout for great blogging advice. Especially the kind that I dont have to search for like this :)

Annaleis - Blogs and PR Team Member

Robyn de Beer (Mrs D) said...

Great advice. Thanks. I have to say I also use and LOVE picmonkey. It's fantastic x

Your Cheeky Monkey said...

Thanks heaps for the feedback Min, Annaleis and Robyn! x